Meridian CRO: Meridian CRO
A structured A/B testing program targeting checkout and landing pages. We tested hero copy, a three-step-to-one checkout, trust badges and a sticky add-to-cart across 42,000 sessions â the winning variant lifted conversion from 3.10% to 4.32%, a 39% uplift at 98.7% significance.
Project Overview
A Conversion Rate Optimization project delivered for Meridian CRO in 2025. A/B Testing, CRO.
- A/B Testing
- CRO
- Client: Meridian CRO
- Category: Conversion Rate Optimization
- Year: 2025
- Result: +39% CVR
Get the Result
+39% CVR — delivered by keeping strategy, design, build and measurement inside the same team from kickoff to launch.
Keep Exploring
